Product Strategy · Go-To-Market · Growth Leadership
Building Scalable Products
That Drive Measurable Growth
Samuel Stephen is a product-focused leader specialising in strategic roadmapping, cross-functional execution, and commercial expansion. Experienced in aligning product vision with business outcomes across emerging technology and growth-stage environments.
About
Building products that align vision, execution, and commercial outcome.
Product leadership across Web3 and emerging technology environments, spanning strategy, go-to-market, stakeholder alignment, and measurable business impact.
Product Leadership
I’m a Growth and Marketing Product Manager with over 2 years of experience building, positioning, and scaling products within the blockchain ecosystem. My career sits at the intersection of product strategy, business development, and capital formation — giving me a unique ability to not only design growth frameworks, but execute them end-to-end.
Having worked extensively as a Business Development Manager and Fundraising Lead in Web3, I’ve led exchange listings, market-making partnerships, liquidity strategy, OTC structuring, and investor relations across early-stage and growth-stage projects. I understand what it takes to take a product from concept to traction — aligning product-market fit, distribution, narrative, and revenue strategy into a cohesive growth engine.
My background combines practical execution with structured expertise. I hold a Business Analysis certification from IIBA and a Project Management certification from PMI, equipping me with disciplined frameworks for product discovery, stakeholder alignment, roadmap planning, and performance delivery.
I don’t just build products — I build scalable growth systems around them.
Core Focus Areas
Product Strategy
Vision, roadmapping, and prioritization
Go-to-Market
Launch planning and market positioning
Cross-functional Leadership
Aligning teams for seamless execution
Metrics & Analytics
Data-driven product decisions
Experience
Professional Journey
Roles across product leadership, strategy, and business growth, with measurable impact on teams, products, and markets.
Product Manager
Cicada Capital
Liquidity Provider, Launchpad and Market Making VC for Web3. Led the successful development and launch of core products from zero to market, reducing time-to-launch through structured product planning and agile execution. Drove product growth through data-informed experimentation, improving user acquisition, engagement, and retention metrics. Designed and executed product marketing and go-to-market strategies that strengthened product positioning and market visibility. Improved cross-team execution by establishing clear product workflows, sprint planning, and performance tracking frameworks. Translated customer feedback and market research into high-impact product features that enhanced usability and customer satisfaction. Partnered with leadership to align product strategy with business growth objectives, contributing directly to company expansion initiatives.
Business Development Lead
Eventflo
Led strategic business development initiatives to expand Eventflo’s market presence and revenue. Played a key role in supporting the company’s $20M fundraising efforts by engaging investors and strengthening strategic positioning. Drove product adoption across 8 APAC countries, securing partnerships with event organizers and industry stakeholders. Facilitated collaborations that contributed to the execution of one of Australia’s largest events, and established partnerships with distribution partners that enabled the sale of over 60,000 event tickets. Focused on partnership development, market expansion, and deal closure to accelerate growth.
Business Development
Gate.io
Managed exchange listing partnerships, sourcing and onboarding high-potential Web3 projects to Gate, coordinating listing processes and ecosystem integration while generating over $800K in revenue through strategic deal execution.
Capabilities
Product Strategy & Execution Expertise
A structured capability set across product strategy, go-to-market execution, stakeholder alignment, and commercial growth.
Product Strategy
- Product Vision & Roadmapping
- Market & Competitive Analysis
- Feature Prioritization (RICE/MoSCoW)
- User Research & Requirements
Execution & Delivery
- Agile/Scrum Methodologies
- Cross-functional Team Leadership
- Stakeholder Alignment
- Sprint Planning & Delivery
Go-to-Market
- Launch Strategy & Planning
- Customer Acquisition
- Partnership Development
- Market Positioning
Metrics & Analytics
- KPI Definition & Tracking
- Conversion Optimization
- User Behavior Analysis
- Revenue & Growth Metrics
Leadership Pillars
Strategic Product Vision
Translating business objectives into clear product roadmaps that drive measurable outcomes and sustainable growth.
Cross-functional Leadership
Aligning engineering, design, sales, and marketing teams to deliver cohesive products on time and within scope.
Growth & Impact Focus
Driving product decisions with data—optimizing for adoption, retention, and revenue impact across all lifecycle stages.
Certifications
Credentials & Professional Development
Industry-recognized certifications that validate expertise in business analysis, project management, and product leadership.
Contact
Let's Build Something That Scales
Open to product leadership opportunities, advisory roles, and strategic collaborations where clarity, execution, and measurable growth matter.
Typical response time: 24–48 hours
Available for remote & hybrid engagements